300% Increase in Monthly Organic Traffic
300% Increase in Monthly Organic Traffic due to
SEO-Driven Content Marketing Program
Strategic content marketing, including a new blog, drives brand awareness and more
importantly, lead conversion, for an industry-niche software platform.
The Challenge
A mid-sized company wanted to grow awareness
for its industry-niche software platform. The
challenge the company faced was competing with
an industry giant, plus other companies, in a highly
competitive space.
The company’s head of marketing turned to
KoMarketing for help in 2015 for support building
and executing an SEO-driven content marketing
The long-term goal was to drive brand awareness
through search and link building, improve traffic
to the website, and ultimately, increase high-value
leads for the company.
Program components consisted of SEO, Content
Marketing, and Online PR.
Program Implementation
Over 1,000 organizations use the company’s
software, which provides a single view of
customers to support smarter acquisition and
retention growth strategies.
“When we first started working with KoMarketing,
they asked a lot of thoughtful questions to truly
understand our business, as well as our marketing
“Every year, I have to defend my marketing
budget. Demonstrating the impact of our
investment with KoMarketing is easy
due to the great results! It’s an obvious
choice to continue our partnership
because they’ve proven over the years
they’re the experts. The strategic value
they provide on an ongoing basis is a
must-have component of our marketing.”
– VP of Marketing
and sales goals,” says the VP of Marketing for
the company. “Based on this information and our
budget, they recommended a long-term SEO and
content marketing strategy.”
Working closely together with the company,
KoMarketing identified and recommended a list
of target keywords, based on search volume and
relevance, to guide their SEO efforts.
Create an SEO-driven content marketing
To build the foundation for the content marketing
© 2019 KoMarketing Associates, LLC
B2B Online Marketing
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